Who Are These People?

Sometimes when I'm out shopping, I come across really heinous objects like this one--a horse head with a hot pink feather hat/mane tree ornamental clip--and I wonder. . .

Whose idea was this?  And who agreed with that person that it was a good idea?  Who pitched the idea to their boss?  What boss then okayed production of such a ridiculous. . .thing.

And then who was the buyer for the store who decided that their store would sell it? 

And, finally, why did I buy it?