Oh, JMU alumni!
In case you haven't heard about this already:
This is how they sucked me in.
"Remember the campus tradition of holding doors for others entering a building behind you? Giving to Madison for Keeps continues that tradition. Please hold open the opportunity for students who want to stay at Madison. This program will run through December 31st, but don't wait — make your gift today."
And if that doesn't pull your heart strings, maybe this will.